Direct Mail Printing & Mailing Services
Turn a printed piece into a campaign by combining printing with mailing preparation and delivery options.
How does direct mail printing work?
Direct mail combines a printed marketing piece with delivery to a targeted group of recipients. Depending on the campaign, mail can be addressed to a customer or prospect list, or eligible Every Door Direct Mail campaigns can target postal routes without requiring an individual recipient list. Printing, postal preparation, and mailing options vary by service.
3 products
Direct Mail Postcards
Printed and addressed postcards for mailing to customer, prospect, or geographic lists.
EDDM Postcards
USPS-compatible Every Door Direct Mail postcards for route-based neighborhood campaigns.
EDDM Flyers
USPS-compatible flyers for full-service Every Door Direct Mail neighborhood campaigns.
Direct Mail vs EDDM
Traditional addressed direct mail is useful when you already have a customer or prospect list and want to send specific recipients a message. Every Door Direct Mail, commonly called EDDM, is designed around qualifying postal routes. It can be useful for local businesses that want to reach geographic areas without maintaining a household-level mailing list. The right choice depends on whether your targeting is based on people or geography.
Common Direct-Mail Pieces and Uses
Common formats include postcards, flyers, brochures, folded mailers, sell sheets, and booklets. Campaigns support local service advertising, real estate, restaurants, new movers, grand openings, seasonal offers, customer reactivation, political campaigns, retail, healthcare, and home services.
Frequently Asked Questions
- Do I need a mailing list for direct mail?
- For traditional addressed mail, generally yes. EDDM can target qualifying postal routes without requiring an individual household mailing list.
- Can PrintShop2Go print the pieces without mailing them?
- Some catalog products may support print-only configurations. Available service choices will appear with the product.
- Can brochures be sent through direct mail?
- Yes. Direct-mail services can support selected flyer, brochure, folded, booklet, postcard, and sell-sheet formats.