Every Door Direct Mail (EDDM) Printing
EDDM is useful when geography matters more than a specific recipient list — target eligible carrier routes for broad neighborhood coverage.
What is Every Door Direct Mail?
Every Door Direct Mail is a USPS program for saturation mailing to qualifying postal routes. Instead of supplying a list of individual household names and addresses, a business can target eligible geographic carrier routes. EDDM is often used by local businesses, real estate professionals, restaurants, contractors, and campaigns that want broad neighborhood coverage.
2 products
EDDM Postcards
USPS-compatible Every Door Direct Mail postcards for route-based neighborhood campaigns.
EDDM Flyers
USPS-compatible flyers for full-service Every Door Direct Mail neighborhood campaigns.
When EDDM Makes Sense
EDDM is useful when geography matters more than a specific recipient list. A roofing company may want homes surrounding a recent project. A restaurant may want households within a practical delivery radius. A real estate professional may want repeated neighborhood exposure. If the campaign needs to target specific customers, prospects, demographics, or known addresses, traditional direct mail may be more appropriate.
Design for the Mailbox
Make the offer easy to understand. Use a strong headline, clear visual, recognizable business name, service area or relevance, and one obvious call to action.
Frequently Asked Questions
- Do I need a mailing list for EDDM?
- No individual mailing list is normally required because targeting is based on qualifying USPS carrier routes.
- What products can be used for EDDM?
- Available EDDM products can include qualifying postcards, flyers, folded mailers, and sell sheets. Exact options will be driven by the live catalog and postal requirements.
- Is postage included?
- That depends on whether the selected product is a full-service mailing configuration or print-only configuration. Current pricing and service details must come from the live product data.