Printing for Real Estate Agents & Property Marketing
Real estate marketing happens in several places at once — at the property, in the neighborhood, inside listing appointments, at open houses, and in follow-up.
What printed marketing materials does a real estate agent need?
A practical real estate print kit can include business cards, property signs, rider signs, listing flyers, postcards, presentation folders, open-house signage, brochures, and direct mail. The exact mix depends on whether the goal is personal branding, listing promotion, neighborhood farming, open houses, or seller presentations.
Configurable products for this category are on the way. In the meantime, you can configure a sample product with live pricing.
Browse configurable productsMarketing in Several Places at Once
Real estate marketing happens in several places at once: at the property, in the neighborhood, inside listing appointments, at open houses, and in follow-up communication. Use signs for street-level visibility. Use postcards and direct mail to build neighborhood recognition. Use listing flyers and brochures to explain the property. Business cards and presentation folders support personal branding and seller meetings.
Frequently Asked Questions
- What should be printed for an open house?
- Common pieces include directional signs, property signs, listing flyers, business cards, brochures, sign-in materials, and take-home information.
- Are postcards good for real estate farming?
- Yes. Postcards are widely used for repeated neighborhood marketing, listing announcements, sold-property messages, market updates, and agent branding.