What brochure fold should I use?

The best fold depends on how the content should be revealed. Tri-folds are familiar and compact. Half-folds offer larger panels. Specialty folds can create a more distinctive presentation.

Can flyers be mailed?

Yes, depending on dimensions and postal preparation. For a campaign that includes mailing, use a direct-mail-specific product or service configuration.

What paper should I choose?

Glossy stocks can make photography and color appear vibrant, while matte or uncoated stocks can create a more understated feel and may be easier to write on.

Custom Flyer & Brochure Printing

Choose a flyer when the piece should be understood at a glance, or a brochure when the reader needs to move through information in stages.

What is the difference between a flyer and a brochure?

A flyer is typically a flat printed sheet designed to communicate a message quickly. A brochure is generally folded so information can be divided into panels or sections. Flyers work well for announcements, offers, and handouts. Brochures are useful when you need more structure to explain services, products, menus, programs, or detailed information.

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Flyers

Flat printed flyers for promotions, services, events, handouts, inserts, and local marketing.

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Folded Brochures

Folded brochures for services, product information, menus, events, programs, and sales presentations.

Customize

Choosing Between Flyers and Brochures

Choose a flyer when the piece should be understood at a glance. Choose a brochure when the reader needs to move through information in stages. Brochure folds can separate an introduction, benefits, services, pricing, testimonials, and contact information into clear sections. Flyers give designers more freedom to use one large visual canvas.

Common Uses

Flyers and brochures work for service menus, product promotions, event handouts, restaurant takeout menus, tourism information, sales leave-behinds, school programs, nonprofit information, trade show handouts, and direct-mail pieces.

Artwork Tips

Design the piece for its final form. Folded brochures should be designed using the correct panel dimensions and fold template rather than laying out a flat flyer and deciding to fold it later.

Frequently Asked Questions

What brochure fold should I use?: The best fold depends on how the content should be revealed. Tri-folds are familiar and compact. Half-folds offer larger panels. Specialty folds can create a more distinctive presentation.
Can flyers be mailed?: Yes, depending on dimensions and postal preparation. For a campaign that includes mailing, use a direct-mail-specific product or service configuration.
What paper should I choose?: Glossy stocks can make photography and color appear vibrant, while matte or uncoated stocks can create a more understated feel and may be easier to write on.