Trade Show Printing & Booth Displays
A trade show booth should work at three distances: from across the aisle, at the booth, and after the conversation.
What printed materials should I bring to a trade show?
A practical trade show setup includes a large booth message, branded table or display, business cards, concise product or service handouts, and a clear way to capture leads. Depending on the booth, add retractable banners, backdrops, signs, presentation folders, sell sheets, brochures, and promotional giveaways.
Configurable products for this category are on the way. In the meantime, you can configure a sample product with live pricing.
Browse configurable productsA Booth That Works at Three Distances
From across the aisle, attendees should know who you are and why they should stop. At the booth, supporting graphics should explain the offer. After the conversation, printed materials and promotional products should help the visitor remember what to do next.
Frequently Asked Questions
- What is the most important part of a booth?
- Usually a large, clear message with the company name and primary value proposition that can be read from across the aisle. Detailed copy belongs on materials visitors read up close.